The operating system that runs your real estate business.

Connect the MLS you already pay for, your email, and your WhatsApp. From there, inREALZA runs the whole business — leads, clients, follow-up, marketing, closings. Carta, your assistant, leaves the work done. You just approve. In English and Spanish, at the same time.

Reserve your founder spot

No credit card · Works with the MLS you already use · English and Spanish from day one

Photo goes hereReal photo: an agent in her car between two showings, phone in hand, natural light. No stock photography.

6–8clicks

to update one lead, about twenty times a day

Six to eight clicks to update one lead. Twenty times a day.

The message came in at 9:14, while you were in the middle of a showing. You meant to answer it from the car. Then the next appointment ran long, and the one after that, and now it's night, the house is quiet, and that message is still sitting there, waiting for you.

Next to you is the notebook. Names, phone numbers, “call back Thursday,” “wants a yard for the dog,” half a page in Spanish and half in English. It knows more about your business than any software you've paid for, and it only works when it's in your hands.

And somewhere in those pages is the family who bought with you two years ago. Their home is worth more now, and they're ready to sell. They just haven't heard from you since the closing, and nothing reminded you to call.

Your database is yours. Period.

We don't sell it.
We don't compete with you for your clients.
You can take all of it with you, whenever you want.

We're putting it in writing because we know why you're asking.

You were sold a tool built for a team you don't have.

Most real estate software is designed for an office with an assistant, a marketing person, and someone whose whole job is keeping the CRM up to date.

You have yourself, a phone, and about 35 hours a week, often around another job. If the last tool didn't stick, that wasn't a lack of effort. It was built for someone else.

46%

of agents have a CRM.

16%

use marketing automation.

11%

use AI to find clients.

deals a year is the typical agent's year.

Source citations to be added before publishing.

Carta, your assistant

Carta works the night shift.

While you're at a showing, at dinner, or asleep, Carta keeps your business moving. In the morning, the work is waiting for you, finished. You read it, and you approve it.

It answers first.

A new lead writes at 11 at night. Carta replies within minutes, so they hear from you before they call someone else.

It writes in each person's language.

Marisol gets Spanish. Greg gets English. Each message is written in that person's language from the start, never run through a translator.

It tells you what to do today.

Every morning, a short list: who to call, what to send, what can wait. Already in order, with the messages already drafted.

You don't write. You decide.

Two clients, two languages, one morning. Both drafts were ready before you were.

Para Marisol · WhatsApp · español

Marisol, buenos días. Salió algo en Weston que encaja con lo que buscaban: cuatro cuartos y la escuela a siete minutos. ¿Le mando el enlace?

Borrador de Carta · listo para aprobar

For Greg · Email · English

Greg — two years since we closed on Palmetto. Values on your street moved. Want the current number, no obligation?

Drafted by Carta · ready to approve

7:30

ESEN

Buenos días, Antonio

6 días al día

2 de 5

Carta ya hizo16 correos enviados · 2 h ahorradas

Tu día

3 de 5 por hacer

Marisol RiveraWhatsApp · busca casa en Weston

Borrador de Carta

Marisol, buenos días. Salió algo en Weston que encaja con lo que buscaban: cuatro cuartos y la escuela a siete minutos. ¿Le mando el enlace?

Enviar

José MéndezVisita · Pembroke Pines

Llamar

Ana y Luis OrtizOferta · Doral

None of the big ones speak your language.

Your clients write to you in Spanish. Your listings go out in English. Your day happens in both, often in the same hour.

So we counted, plainly, how much of each of the most widely used real estate CRMs works in Spanish and English at the same time.

Real estate softwareSpanish and English, built in

Follow Up Boss0

Lofty0

BoldTrail0

Sierra Interactive0

BoomTown0

Real Geeks0

inREALZAall of it

What we counted: screens, messages, and automations that work natively in both Spanish and English at the same time. Based on each product's published information; source and date to be added before publishing.

A lead comes in. A closing goes out. All of it happens in here.

Eight parts of your business, in one app, each one named in both languages.

Hoy

Today

Inbox

Personas

People

Propiedades

Properties

Calendario

Calendar

Tareas

Tasks

Marketing

Carta

From first message to closing day

Seven steps, one app

01
A lead comes in.
From your website, a portal, a call from your sign, or a WhatsApp message.
02
Carta answers.
In minutes, in their language, at any hour.
03
They become a client.
Every message, note, and preference lives on one page.
04
You send them homes.
Straight from the MLS you connected, matched to what they asked for.
05
Follow-up doesn't slip.
Carta reminds you, drafts the message, and waits for your OK.
06
Marketing goes out on its own.
Just listed, just sold, open houses: posts and emails, ready to approve.
07
The closing stays on track.
Dates, documents, and signatures followed from contract to keys.

Why you don't have this already

The MLS is yours.

You connect the one you already pay for. Your listings and your data stay under your name.

Two languages at once, not translated.

Every screen and every message works in Spanish and English, written that way from the start.

The work arrives done.

You don't start from a blank screen. Messages, follow-ups, and posts come to you finished, waiting for your OK.

For brokers

Have agents? Then this is yours too.

Your brand, your splits, your company. You don't have to move anywhere to get this.

74%

of brokers say keeping the agents they have matters more than recruiting new ones.

15%

say they would notice in time when an agent is getting ready to leave.

$18,036

is what it costs you when an agent leaves and you didn't see it coming.

Do the math before you talk to anyone.

Write down what you pay each month for each tool. Leave blank anything you don't use.The math happens on your screen. Nothing you type is saved or sent.

What you pay for todayMonthly, in US dollars

CRM

Website with listings

Social media scheduler

Email tool

Transaction coordination

E-signature

Design

What you pay today:$___

$499/month

That's $5,988 for the first year.

Everything included
No setup fee
No contract

Starting out? The entry plan is $79/month.

Free to download. Your subscription starts inside the app.

Reserve your founder spot

Questions before you decide

The short answers, in plain words.

Do I need a credit card to reserve my spot?

No. Reserving your founder spot doesn't need a credit card.

Does it work with my MLS?

Yes. inREALZA works with the MLS you already use. You connect your own MLS, the one you already pay for, along with your email and your WhatsApp.

What does it cost?

$499 a month, everything included. If you're starting out, there's an entry plan at $79 a month. The app is free to download, and your subscription starts inside the app.

Is there a contract or a setup fee?

No. There's no contract and no setup fee, and you can cancel anytime.

Is my database mine?

Yes. We don't sell it, we don't compete with you for your clients, and you can take all of it with you whenever you want.

Does it really work in English and Spanish?

Yes, at the same time. Each message is written in the language of the person receiving it, not translated.

Real photo goes hereA real photo. Not stock, not illustration.

Who we are

We're not a software company.

We're licensed real estate brokers. We started in 2005 in Ponce, driving around town looking for “for sale by owner” signs from the car and writing the numbers down by hand.

Twenty years of listings, showings, late-night messages, and closings later, we built the tool we always needed and never found.

Nobody who hasn't closed a deal designed this.

Tomorrow at 7:30 it'll already be done.

No credit card · We'll only use your email to tell you when inREALZA launches.